The Missing Link

It’s been a rough year, but WRUW has been here for our listeners 24/7. Because of the pandemic, we were unable to do our annual fundraising in 2020, so it is vital to us in 2021. By donating from this page, you will not only be supporting WRUW, but also showing your appreciation for my program, The Missing LInk.

If you enjoy the broad mix of roots music that I present every Monday, this is your chance to show your support. Please make a donation to help us keep great music on the air for you. If your job has a matching gift program, you can make your gift even more effective. And since WRUW is part of Case Western Reserve University, your gift is tax deductible.

As our way of thanking you for your support, you can choose items from our WRUW catalog (below). Lots of great apparel and other items with the WRUW logo, so you can show your friends that WRUW is important to you.

Your donation is incredibly important to us this year. Thank you very much for your support!

Jimmie Wilson

“The Missing Link” is a relatively new program at WRUW that came about as a result of the COVID pandemic. It is a freeform program of rock, blues, jazz, swing, country/folk, pop, and more. A lot of the music goes 50 to 100 years back in time, and much of the newer music is styled after those older eras and genres. The music isn’t overly obscure – a lot of it was quite popular in its day. So much of it may be familiar, especially to older folks like myself.

The pandemic created a lot of challenges for WRUW. The biggest, of course, was that we were locked out of our studios! To get around that, we built a custom computerized automation system that lets the station operate unattended. And then we found ways to create programing that worked in that situation.

Another hardship, though, was that many of our student programmers were now off campus and far away. So we had to fill our 24/7 schedule with a very short staff. Some of the veteran programmers at WRUW took on new programs in addition to their regular shows. The Missing Link is one such new program.


Donate to the station without receiving any premiums. Thank you for your support!

2021 Zippered Hoodie

This year’s hoodie design. Now with a zipper!

2021 T-Shirt

Get the 2021 limited edition telethon t-shirt!

2021 Cat Shirt

WRUW. It’s the cat’s meow.

2021 Baseball Tee

Cover 3/4 of your arms!

2021 T-Shirt 3.5 Pack

Get this year’s three exclusive designs! Plus a bonus shirt while supplies last


New for this year, socks! They’re for your feet.

Face mask

Wear a mask. Save lives.


The 2021 edition beanie, complete with pom.

Pint Glass

A classic, the WRUW pint glass. Beer not included, this year.

Tiki Glass

Due to popular demand, the tiki glass is back!

Metal Tumbler

Great for keeping your coffee warm on your daily commute from your bed to your desk.


It’s a mug. For hot beverages.


The WRUW lunchbox. You can store food in it.